Project London presented by Land Rover Select CPO
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Project London thanks our generous sponsors for making the pursuit of the Olympic Dream possible


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Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its' clientele with the most luxurious and capable vehicles in the world. Every Land Rover and Range Rover is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today's Land Rover lineup includes the legendary Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport, Range Rover and Range Rover Evoque. 


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At Felt, our mission is simple: To design, develop, and deliver the best bicycles in the world.  Period.


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If you want to set a personal record or a world record Atomic Speed Shop can help you achieve your goals. 

Atomic Speed Shop manufactures high performance coatings and lubricants that reduce mechanical friction when speed counts.


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What began in the 1980’s as a curious engineer’s infatuation with improving the established bicycle wheel has evolved into one of the most innovative and successful bicycle component brands in the world.As we hand-build every wheel in Eugene, Oregon, we know how it is going to be used and what we would demand from our own wheel.  That reinforces our commitment to providing our customers with the best wheels and service in the industry.


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United Finance Co. is an Oregon Corporation, wholly owned by United Group, Inc., primarily engaged in the consumer finance business and in the sale of credit insurance. The company has 17 consumer-finance offices located in Oregon and related Company operations, under United Group, Inc., with 4 offices in Washington and 3 in Nevada.


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When you weigh in at 185 plus pounds of pure muscle and accelerate from 0 to 40 mph in under 18 seconds, you want a bar that is built to take the pressure; 3T builds such a bar, the SCATTO. Built with the pure track sprinter in mind, this bar offers superb control and handling even under the most hectic of races.


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Vittoria is the leader in tubular and clincher tires; Vittoria is a company that develops the best racing tires for all levels, and is especially renowned for their unique cotton tires.

The Project London riders will be riding the Pista Evo CL in international competition. The Pista is specifically designed for indoor hardwood velodromes.

On the road, the team will be rolling on the Rubino Pro. This ever-popular all-rounder tire has the perfect mix of features for most riders, with the endurance required for the toughest challenges . . .including surviving underneath 200-plus pound track sprinters riding on open California highways.

Vittoria believes as Project London riders believe, that challenging yourself and achieving the ‘next level’ in sports is the greatest, most gratifying feeling there is.



WWW.Vittoria.com

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Giro, based in Scotts Valley, CA, is a worldwide leader in high-performance protective gear and accessories for action sports and active lifestyles. Our mission is to create products on the leading edge of inspired design that look, fit and feel like a part of you, and allow you to be at your best.


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Oakley was created for world-class athletes, those who see the limits of possibility as just another challenge. Their dedication drives us to look beyond the conventional ideas of industry standards. It’s in our DNA to identify problems, create inventions, and wrap those inventions in art. And simply to make things better than anyone thought possible.


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Brownpaper Consulting is a full-service consulting firm in SE Portland, Oregon. We solve problems in process improvement, product development, marketing and communications while keeping a firm eye on the triple bottom line.


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Federico Zechetto founded DIAMANT (DMT) in 1996 bringing his enthusiasm and experience of 25 years for building well-crafted cycling shoes. R3 & CRONOX have best in class features like a moulded heel cup and opposing velcro straps. DMT also developed an innovative Multi-System sole with specific inserts for each type of pedal system. In a short space of a few short years, DMT has become a household name in technical cycling footwear.


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Designer Jeremy Harrington has a graphic design degree from OSU and has worked for Adobe, Ricoh, and Nike's Action Sports department. Jeremy is the logo designer for Project London.


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Brian Hodes is the photographer behind Veloimages, a household name in US cycling images. Brian has shot for Fly V Australia, Rock Racing, Bissel, and many others. Simply put, Brian is the best.


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OBRA is the power behind Oregon bicycle racing - a non-profit corporation dedicated to the mission of promoting the sport of cycling and serving members first in a safe and friendly racing evironment, OBRA facilitates road, mountain, cyclocross and track racing in on of the best states in the Union in which to ride and race bicycles.