Project London presented by Land Rover Select CPO
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Ridden to world records and U.S. national records, the Felt TK1 is a legendary performer in the track-racing world. The wind-tunnel developed and tested frame is the choice of three-time World Champion Sarah Hammer among others. Engineered with Felt’s UHC Custom Aero Modular carbon fiber, this frameset offers a super-strong and stiff platform for unmatched responsiveness and pedaling efficiency. And the Bayonet 2 fork features Felt UHC Ultimate+Nano carbon fiber with an aero profile to slice through the wind.


Aero, stiff and tubular, Rolf Prima FX58 wheels show that the velodrome is the perfect showcase for the combination of Rolf's technologies. Working with pro track rider, Dean Tracy, Rolf Prima has taken paired spokes to the track. Low spoke count and high spoke tensions on stiff, deep section aero rims, the FX58 wheels are the ultimate racing wheel. White Industries track spline compatible hub means no more frag'd threads and easy cog changes.


This is the time trial helmet of choice for great champions like Lance Armstrong, Alberto Contador, Levi Leipheimer, Dave Zabriskie, and David Millar. Wind tunnel testing proves why it is so popular—Advantage 2 represents the pinnacle of aerodynamic performance, fit, and ventilation. Advantage 2 is the ultimate helmet to wear when every thousandth of a second counts, from prestigious prologues at le Tour to ultra distance triathlons.

Pushing the envelope is one thing — tearing it in half is another. And when it comes to innovating the sport performance eyewear game, we’re champions of the latter. The reason is simple: Mad Scientists just don’t do normal. Or regular. Good or solid. They do insane. Or amazing. Great or spectacular. Jawbone is innovation unlike anything you’ve ever seen. Until now.


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When you weigh in at 185 plus pounds of pure muscle and accelerate from 0 to 40 mph in under 18 seconds, you want a bar that is built to take the pressure; 3T builds such a bar, the SCATTO. Built with the pure track sprinter in mind, this bar offers superb control and handling even under the most hectic of races.

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Vittoria is the leader in tubular and clincher tires; Vittoria is a company that develops the best racing tires for all levels, and is especially renowned for their unique cotton tires.

The Project London riders will be riding the Pista Evo CL in international competition. The Pista is specifically designed for indoor hardwood velodromes.